Salesforce Guides and Resources for Real People
Free implementation guides, org health assessments, career tools, and data governance resources. Written by a 13x certified Salesforce Architect who started at EDF and teaches at NYU.
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Salesforce for Recruiters
93,000+ LinkedIn impressions · 400+ new followers · 10 free guides
Screening guides for every Salesforce Cloud, certification decoder, JD templates, and salary benchmarks. Everything recruiters need to place Salesforce talent correctly.
LAUNCHING APRIL 1
What Your Salesforce Org Says About Your Company
10 guides · 10 free templates · Org health to AI readiness
The 400-object org. Flow spaghetti. Reports nobody trusts. The sharing model nobody designed. 10 problems I find every time someone hires me to fix their Salesforce.
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Proportionality: Not Every AI Decision Needs a Committee
An AI Ethics Committee took four weeks to approve typo autocorrect. The same committee approved a Tier 3 Agentforce deployment in 30 minutes.
Accountability: Who Picks Up the Phone When the AI Is Wrong
Three teams pointed at each other. Nobody was wrong. Everybody was responsible. Nobody was accountable. The fix was a custom object and one job title.
The Fix: A 30-60-90 Day Roadmap for Cleaning Up Your Salesforce Org
I've spent 9 posts telling you what's wrong with your Salesforce org. Here's the part I actually care about: it's all fixable. This guide covers the 30-60-90 day framework I use in every org health engagement. Assess first, fix second, govern third. Free roadmap template included
Preparing Your Salesforce Org for AI: A Data Readiness Checklist
Turning on Einstein or Agentforce without checking your data is how AI projects fail. This is the readiness audit Salesforce admins should run before activating any AI feature, covering the five categories that determine whether your org is actually ready.
The Governance Gap: Why Your Org Isn't Ready for Agentforce (and What to Fix First)
I assessed an org that deployed Agentforce before running a data quality audit. The agent was surfacing duplicate records to customers. They disabled it after 2 weeks. Implementation cost: $30K. This guide includes an AI readiness assessment covering data quality, duplication, field completeness, and sharing model review.
Transparency: Writing AI Governance Docs Four Audiences Will Actually Read
A board chair, a project manager, a system admin, and an end user walk into an AI policy. Three of them stop reading by paragraph two. Here is the fix.
Your Data Migration Was a Crime Scene: What Nobody Tells You About Moving Data into Salesforce
A client migrated 70,000 records from their legacy system. They skipped deduplication. They skipped field mapping validation. They skipped UAT. The result: 12,000 duplicate Accounts, 8,000 orphaned Contacts, and a $25,000 cleanup project. This guide includes a 15-point pre-flight checklist.
Human Oversight: The Difference Between AI and Autopilot
"Human-in-the-loop" is on every AI vendor pitch deck. Almost none of them define what that means in practice. Here is what it actually requires.
Data First: The Principle Most Orgs Skip
Most Salesforce orgs run AI features on a data quality baseline of 58 out of 100. That is below the threshold for safe advisory work. Here is the 10-metric audit that fixes it.
The Integration Built on Prayer: What Happens When Nobody Documents the API
The integration works. Nobody knows how. Nobody knows why. The person who built it left the company 18 months ago. The documentation is a Slack message from 2021 that says "should be good now." This guide includes a one-page integration documentation template for every API in your org.
Introducing the CCC AI Center of Excellence
A nonprofit director needed an AI strategy in 90 days. Her data wasn't ready. That conversation became the CCC AI Center of Excellence.
The Sharing Model Nobody Designed: The Most Ignored Architecture Decision in Salesforce
I ask every new client: "Who designed your sharing model?" The most common answer: silence. The second most common: "What's a sharing model?" This guide walks through a sharing model assessment covering OWD settings, role hierarchy, sharing rules, and permission set audits.
Headless 360 for Nonprofits: What Your ED Needs to Know
Salesforce mentioned nonprofits exactly zero times during the Headless 360 keynote. That does not mean the announcement does not affect you. It means nobody is translating it for you yet.
Headless 360 Data Governance: What Changes for Your Org
Every Salesforce org has a junk drawer. Fields nobody standardized, picklist values nobody consolidated, validation rules nobody documented. Humans worked around the mess. Agents will not. Here is what to fix first.
Auditing Your Salesforce Org for Agentic Readiness
Your org is about to be operated by software that does not read error messages, does not check its work, and does not care what your page layout looks like. Here is a 5-step audit to find out if your data can survive that.
Pardot Email Deliverability: How to Fix High Bounce Rates Before Salesforce Suspends Your Account
Your emails aren't reaching inboxes. Bounce rates are climbing. Engagement is dropping. Here's how to diagnose deliverability issues and fix them before your sender reputation tanks.
The Builder Gap: How Salesforce Admins Can Pivot to the Agentic Era
Salesforce spent two days at TDX showing tools built for software engineers. Then they called it accessible to everyone. I teach Salesforce admins at NYU. Here is what the Builder Gap means and how to close it.
Headless 360 vs Agentforce: An Architect's Decision Matrix
Half the people at TDX used "Headless 360" and "Agentforce" interchangeably. They are not the same thing. Here is an architect's breakdown of what each one does, where they overlap, and what happens when you confuse them.
The 400-Object Org: How Custom Object Sprawl Happens and What to Do About It
Nobody plans for 400 custom objects. It happens one "quick fix" at a time over 8 years and 4 admins. I inherited an org last year with 400 custom objects. 312 of them had zero records. This guide includes a custom object audit template that categorizes every object as Active, Dormant, or Ghost
Validation Rules That Actually Work: Preventing Bad Data at Entry
The admin before me had a philosophy: "Let users enter data however they want, we'll clean it up later." Later never came. Stop cleaning up data and start preventing it at the source.
Need help implementing what you've read?
CCC provides Salesforce implementation, data governance, and AI governance services for nonprofit, government, healthcare, and enterprise organizations. The same architect who writes these guides builds the systems.

